Services

Our wide range of business services is significantly based on three areas, database management, analytical services and consultancy.

Database Management

The basis for efficient direct marketing is the adoption of modern methods in database management, which consists of the following components:

data handling
data enrichment
data cleansing
data optimization
design of databases

Analysis

By using the most recent methods combined with state-of-the-art software we are able to solve even the most complex analytical tasks. Our services consist of:

data mining / scoring

regression analysis
discriminance analysis
factors analysis
etc.

geo-informatics

location/retail rating
location/retail planing
micro geographical data systems

data structures

data modelling
data optimization
data development

customer performance

customer lifetime modelling
customer structure segmentation

Consultancy

By closely observing your direct marketing processes from the outside and optimizing them we are able to enhance your long term business success. The interaction between every single factor which influences them is the basis of efficient direct marketing. We will then support you in the following ways:

campaign optimizing
defining target groups
management of target groups
analytical & operational consultancy

Because our services and solutions are as individual as our customers and their needs, we offer a whole host of additional services, products and strategies which we can develop and build to suit your special requirements. In addition, we will be there with you monitoring the whole set up and implementation process from beginning to end. Thus ensuring your company’s success.

Contact us for a consultation and more information about our other services.